Performance
Real-time canvassing and phone banking metrics for your campaign
The Campaign Performance page provides a real-time overview of canvassing activity and voter engagement metrics across your campaign. It helps HQ teams monitor effectiveness, identify trends, and assess team member productivity in the field.
Stream
The Stream provides a real-time feed of individual field activity as it happens. Use it to monitor your team's progress during active canvassing or phone banking sessions.
What Appears in the Stream
Each activity card in the Stream shows:
Contact method — door knock, phone, or message icon
Household address — the address that was contacted
Performed by — which team member logged the activity
Contact status — the outcome of the interaction (e.g., Answered, No Answer)
Support level — if captured during the interaction
Time — when the activity occurred (relative, with full timestamp on hover)
Location distance — a color-coded badge showing the distance between where the canvasser was and the household location. See User Location Tracking for details on distance warnings.
Tap any activity card to open a detail sheet with the full household address, GPS coordinates (linked to Google Maps), and distance breakdown.
Filtering the Stream
Use the filters at the top of the Stream to narrow results:
Activity type — All Activity, Canvass, or Call Time
Field user — show activity from a specific team member
Contact status — filter by outcome (e.g., only show Answered contacts)
List — filter by a specific walk or call list
Date range — select a time period (defaults to last 30 days)
Warnings only — toggle to show only activities with location distance warnings
The Stream is useful for real-time oversight during active field operations. For aggregated reporting and charts, use the Reports view below.
If a user type doesn't appear in the Stream, check the "Send Field Activity to HQ" toggle in App Customization — it can be disabled per user type.
Reports
The Reports view provides aggregated metrics and charts to analyze your campaign's field performance over time.
Filter by Activity Type or Date Range
Use the dropdowns and date selector to refine the performance view:
Activity Type Filter: Choose between All Activity, Canvassing, or Phone Banking.
Date Range Selector: Adjust the time period you wish to analyze.
Overview Metrics
At the top of the page, you’ll find high-level stats for the selected campaign period:
What do these stats mean?
Team Members in the Field
Number of distinct canvassers who logged any contact in the selected period. Includes all user types including Accountless.
Contacts Made
Total number of contacts Completed during the period. If your field users Complete multiple people per household, each will be included in this stat.
Avg. Support Level
The mean support level (1 = strong support … 5 = strong oppose) from contacts where the support level was captured.
Confirmed Support Level
Count of contacts that recorded a support level (1‑5) — useful to measure quality of engagement. Support Level is not a required field.
Contacts Made By Support Level
This section breaks down contact data by support level, which helps you understand voter sentiment.
Contacts Made by Outcome
This section categorizes each contact by result (what happened during the interaction):
Answered
The voter answered and was spoken to
Meaningful Interaction
A quality conversation was recorded
Lit Drop / Left Message
Left campaign materials or voicemail
No Answer
Attempted contact but no response
Inaccessible
Could not access the address (e.g. gate, building)
Bad Info
Wrong address or incorrect data
Refused
Contact declined to talk
Not Interested
Expressed disinterest in the campaign
Other
Unspecified outcome
Not Captured
No outcome recorded
The dropdown in the top right of this section allows you calculate the stats by People or unique Households.
Which contact statuses are available to field users (and therefore which appear here) is configured in App Customization.
Contacts Made by Day
This time-series graph visualizes the number of contacts made each day, helping you identify peak outreach times or gaps in field activity.
Canvasser Performance
Contacts Made by Canvasser
Displays the number of contacts each canvasser has logged during the selected period. Use the dropdown to toggle between top performers or bottom performers.
Average Support Level by Canvasser
Calculates each canvasser’s average support level across their contacts — useful for understanding impact and quality of engagement.
Need a different report?
Request a new report by emailing us at: [email protected].
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