# Performance

The Campaign Performance page provides a real-time overview of canvassing activity and voter engagement metrics across your campaign. It helps HQ teams monitor effectiveness, identify trends, and assess team member productivity in the field.

### Filter by Activity Type or Date Range

Use the dropdowns and date selector to refine the performance view:

* **Activity Type Filter:** Choose between *All Activity, Canvassing,* or *Phone Banking*.
* **Date Range Selector:** Adjust the time period you wish to analyze.

<figure><img src="https://3317596624-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fmd1HR6LZFUYuK3fPHLXC%2Fuploads%2FiJYBtiitpso51LZxVnrd%2FCleanShot%202025-10-27%20at%2022.59.11%402x.png?alt=media&#x26;token=e8db47d0-0258-46dd-ba24-990d4e9a21f5" alt=""><figcaption></figcaption></figure>

### Overview Metrics

At the top of the page, you’ll find high-level stats for the selected campaign period:

<figure><img src="https://3317596624-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fmd1HR6LZFUYuK3fPHLXC%2Fuploads%2FLNe6a1OkNx9d0hqPcT5t%2FCleanShot%202025-10-27%20at%2022.43.45%402x.png?alt=media&#x26;token=0c75d45b-5eb2-44ed-9acd-cb0e1a4fe5bf" alt=""><figcaption></figcaption></figure>

#### What do these stats mean?

| Tile                          | Description                                                                                                                                           |
| ----------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Team Members in the Field** | Number of distinct canvassers who logged any contact in the selected period. Includes all user types including Accountless.                           |
| **Contacts Made**             | Total number of contacts Completed during the period. If your field users Complete multiple people per household, each will be included in this stat. |
| **Avg. Support Level**        | The mean support level (1 = strong support … 5 = strong oppose) from contacts where the support level was captured.                                   |
| **Confirmed Support Level**   | Count of contacts that recorded a support level (1‑5) — useful to measure quality of engagement. Support Level is not a required field.               |
|                               |                                                                                                                                                       |

### Contacts Made By Support Level

This section breaks down contact data by support level, which helps you understand voter sentiment.

<figure><img src="https://3317596624-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fmd1HR6LZFUYuK3fPHLXC%2Fuploads%2F3fvA5dVNp0y2iXuRDm7d%2FCleanShot%202025-10-27%20at%2022.53.32%402x.png?alt=media&#x26;token=bb66096f-c2ff-4792-b518-14e91fa27b95" alt=""><figcaption></figcaption></figure>

### Contacts Made by Outcome

This section categorizes each contact by result (what happened during the interaction):

| Contact Status          | Description                                        |
| ----------------------- | -------------------------------------------------- |
| Answered                | The voter answered and was spoken to               |
| Meaningful Interaction  | A quality conversation was recorded                |
| Lit Drop / Left Message | Left campaign materials or voicemail               |
| No Answer               | Attempted contact but no response                  |
| Inaccessible            | Could not access the address (e.g. gate, building) |
| Bad Info                | Wrong address or incorrect data                    |
| Refused                 | Contact declined to talk                           |
| Not Interested          | Expressed disinterest in the campaign              |
| Other                   | Unspecified outcome                                |
| Not Captured            | No outcome recorded                                |

The dropdown in the top right of this section allows you calculate the stats by People or unique Households.

### Contacts Made by Day

This time-series graph visualizes the number of contacts made each day, helping you identify peak outreach times or gaps in field activity.

<figure><img src="https://3317596624-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fmd1HR6LZFUYuK3fPHLXC%2Fuploads%2FrR8UgIN0dcw5fOXJOWpp%2FCleanShot%202025-10-27%20at%2023.04.25%402x.png?alt=media&#x26;token=79c7a0ed-5697-4adb-afc3-dbb6cecc9f48" alt=""><figcaption></figcaption></figure>

### Canvasser Performance

#### Contacts Made by Canvasser

Displays the number of contacts each canvasser has logged during the selected period. Use the dropdown to toggle between top performers or bottom performers.

#### Average Support Level by Canvasser

Calculates each canvasser’s average support level across their contacts — useful for understanding impact and quality of engagement.

### Need a different report?

Request a new report by emailing us at: <support@fieldedgeapp.com>.