Performance
The Campaign Performance page provides a real-time overview of canvassing activity and voter engagement metrics across your campaign. It helps HQ teams monitor effectiveness, identify trends, and assess team member productivity in the field.
Filter by Activity Type or Date Range
Use the dropdowns and date selector to refine the performance view:
Activity Type Filter: Choose between All Activity, Canvassing, or Phone Banking.
Date Range Selector: Adjust the time period you wish to analyze.
Overview Metrics
At the top of the page, you’ll find high-level stats for the selected campaign period:
What do these stats mean?
Team Members in the Field
Number of distinct canvassers who logged any contact in the selected period. Includes all user types including Accountless.
Contacts Made
Total number of contacts Completed during the period. If your field users Complete multiple people per household, each will be included in this stat.
Avg. Support Level
The mean support level (1 = strong support … 5 = strong oppose) from contacts where the support level was captured.
Confirmed Support Level
Count of contacts that recorded a support level (1‑5) — useful to measure quality of engagement. Support Level is not a required field.
Contacts Made By Support Level
This section breaks down contact data by support level, which helps you understand voter sentiment.
Contacts Made by Outcome
This section categorizes each contact by result (what happened during the interaction):
Answered
The voter answered and was spoken to
Meaningful Interaction
A quality conversation was recorded
Lit Drop / Left Message
Left campaign materials or voicemail
No Answer
Attempted contact but no response
Inaccessible
Could not access the address (e.g. gate, building)
Bad Info
Wrong address or incorrect data
Refused
Contact declined to talk
Not Interested
Expressed disinterest in the campaign
Other
Unspecified outcome
Not Captured
No outcome recorded
The dropdown in the top right of this section allows you calculate the stats by People or unique Households.
Contacts Made by Day
This time-series graph visualizes the number of contacts made each day, helping you identify peak outreach times or gaps in field activity.
Canvasser Performance
Contacts Made by Canvasser
Displays the number of contacts each canvasser has logged during the selected period. Use the dropdown to toggle between top performers or bottom performers.
Average Support Level by Canvasser
Calculates each canvasser’s average support level across their contacts — useful for understanding impact and quality of engagement.
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